CLIENT: ProFlowers

CAMPAIGN - Valentines Day, Think Inside the Box

DETAILS: The primary purpose of this campaign was to create excitement around ProFlowers Perfectly Paired collection along with building brand awareness and drive product purchase. The product itself is unique in that both flowers and dipped berries are delivered together in a single box experience. Campaign goals were achieved by building an omni-channel campaign built around the idea of "Thinking inside the Perfectly Paired Box". Channels included video, digital advertising, radio and social media. The result was an entertaining, and exciting campaign that drove customers to visit the ProFlowers site and buy the Perfectly Paired product.

The spot was shot on-location in Mexico City

MY ROLE:Contributing Art Director on TV commercial (shoot shot on location in Mexico city). Overall concept contributor, digital asset creation and photo art direct campaign imagery.