Senior Art Director / April 2023 - Current
Manage digital designer. Own content creation for Stanley brand. Responsible for high level conceptual + strategic campaign development and roll-out to various channels throughout the brand. Presentation of concepts to senior leadership. Photo art direction and production of brand imagery. Design website and email creative via Shopify and Cortex/ReSci. Packaging development including conceptual ideas for brand collaborations. Work with junior designers to ensure all collateral is cohesive.
Art Director / October 2019 - April 2023
Responsible for high level conceptual + strategic campaign development and roll-out to various channels throughout the brand. Presentation of concepts to senior leadership. Photo art direction and production of brand imagery. Design website and email creative via Shopify and Cortex/ReSci. Packaging development including conceptual ideas for brand collaborations. Work with junior designers to ensure all collateral is cohesive.
Freelance Designer - Contract / April 2019 - April 2022
Work with multiple marketing partners with the FireTV team. Projects include developing brand guidelines for Fire TV Edition, a framework for brand partner co-marketing creative development. Concepting and design unique and engaging social posts for FireTV Instagram, FB and Twitter pages. Developing various ad campaigns, landing pages and UI screens for FireTV brand.
Freelance Art Director / Dec 2016 - current
Freelance art director working with big brands and small start-ups to create unique concepts and designs. Development of content for social media and email campaigns including video and animation assets. Creation of brand strategy and guidelines for overall aesthetic direction. Development of high-level concepts for digital assets used in site/mobile. Print and packaging development for beauty industry. Visual direction for imagery including direction on-set for photo shoots.
Art Director / Jan 2015 - Aug 2018
Elevate the aesthetic and push the boundaries of the ProFlowers Brand. Manage graphic design team. Art direct and manage in house photo shoots including coordinating hiring of talent, direction on props/wardrobe. Concept and art direct video commercial shoots. Create seasonal thematic campaign concepts. Design and execute creative content solutions across multiple channels including site, email, social and print materials. Present ideas to senior leadership and channel leaders. Most recently I worked in a remote capacity for ProFlowers including calling into meetings and flying to the corporate office for larger meetings and photo shoots.
Freelance Art Director / July 2014 - Jan 2015
Concept & produce creative work for Red Envelope brand across all platforms including unique creative solutions for print, site and email. Work directly with internal clients to understand their goals, pitch new creative work and test ideas. Manage & provide creative direction to web designers. Art direct and manage in house photo shoots. Coordinate and manage hiring of talent, models, props and wardrobe.
Art Director / Oct 2011 - July 2014
Photo art direction of all imagery. Run model castings, select photographer, stylist, hair&makeup. Work with external photo studios and production teams. Manage graphic designer and junior art director. Responsible for branded catalogs both concept and layout design. Create unique print designs web assets, and retail (including point of sale materials). Presentation of all concepts to senior executives. Design creative solutions for packaging.
Sr Graphic Designer / Jan 2006 - Oct 2011
Remote position requiring me to participate in on-line meetings, conference calls and fly into corporate office or remote studio for needed projects. Photo and video art direction of all Jockey brand imagery & commercials. Manage small team of graphic designers and provide art direction across all channels. Responsible for conceptual design of catalogs, in-store signage and promotional pieces. Design creative solutions for packaging and display elements for retail environment. Create unique logo designs and hand drawn illustrations.
Graphic Designer / Jan 2005 - Jan 2006
Responsible for concept and design of Nike US sales tools catalogs, including footwear, apparel, accessories. Art direct photo shoots for Nike apparel, sports accessories and footwear. Develop concepts in line with current market trends for the footwear/apparel industry. Present design concepts to product teams and product line managers.
Graphic Designer / April 2001 - Jan 2005
Responsible for package design for intimate apparel, active wear and socks/hosiery. Create the new iconography for the Jockey Brand. Develop promotional items, point of sale materials, marketing pieces and in-store signage for the brand. Art direction of Jockey underwear photo shoots, including coordinating model casting & hiring photographer/crew. Attend press approvals to ensure the quality of all printed materials.