CLIENT: Concept work for Operation Mobilization
MY ROLE: Creative Director & Designer
SITUATION: (CONCEPT) Operation Mobilization (Christian mission sending organization) had not successfully leveraged digital marketing in their development programs. They were facing low level of traffic to their website, low awareness in the market and difficulties standing out from other mission sending organizations.
TASK: (CONCEPT) My challenge for this project was to outline a creative campaign strategy to build a digital audience and grow their donor file with a final goal of having 1,000 new donors acquired and inspired in 2019.
ACTION: I spent time researching the OM brand and what they stood for. I focused on their unmet consumer needs and brand capabilities to develop a unique campaign that could attract new donors and create a community of people invested in each other.
RESULT: Because this was conceptual work there are no results to share, this is more a demonstration of how I can create a strategic campaign and the thought process I go through.