CLIENT: Jockey

DETAILS: Jockey’s “Dare To Be You” commercial stemmed from a Feel Free brand campaign which focused on individuality and feeling free to be yourself. In a time where everyone tries to look like a Calvin Klien or Victoria Secret model, Jockey took a different approach. Their strategy was to pitch feeling free to just be yourself and feeling comfortable in your own skin. The commercial hinged on this idea.

The spot was directed by Marcus Nispel and shot on-location in Prague.

MY ROLE: Contributing Art Director for campaign and TV commercial (shot on location in Prague)