CLIENT: Courage Brands

MY ROLE: Concept and design visuals for usage on Courage Brands Instagram, LinkedIn and Facebook accounts.

SITUATION: Change is hard. But the hardships that come from not changing are even harder. Ryan Berman, the authority on courage was writing a book on it and looking for ways to create social media buzz to promote his brand and book.

TASK: To develop new and captivating visuals for the launch of his book, “Return On Courage”. The book is go-to courage instructional manual that helps readers attack and shrink business fears head-on.

ACTION: I spent time with the client to go over ideas. Ryan wanted to focus on images and idea that made the viewer stop and think. Visuals that spoke to courage and had a strong message.

RESULTS: The Courage brand saw an increase of brand awareness with ongoing social media posts. Ryan sold more books and began to book more and more workshops as a result of more brand awareness.